A lot of brands will add the one-time add-on, but subscription revenue add-ons are clutch.ĭig deeper into finding items that are a logical pairing with your core product. Key takeaways:Īdd-ons are one of the most underutilized tactics of subscription companies. But with its wide-ranging product offerings and focus on providing a complete experience, Blue Apron, now a multi-billion subscription service, is still the dominant player in the meal-kit niche. Since it started operations, Blue Apron has inspired a host of competitors. We're going to learn how Blue Apron successfully entered an untapped niche by listening to its customers and then we're going to jump into what they're doing great - and not so great - with their subscription retention strategy, wrapping this all up into a nice case study for improvements for your own brand. Today we're talking about Blue Apron, a company that's revolutionized the meal-kit industry. Please message us at if you have any questions or comments! This episode might reference ProfitWell and ProfitWell Recur, which following the acquisition by Paddle is now Paddle Studios.
0 kommentar(er)
